Unveiling the Essence of Opulence by Viluxur Maldives, I embarked on a captivating journey as the Head of Marketing and Communications, overseeing an ambitious five-year endeavour. Tasked with spearheading the marketing strategy, this distinguished role was instated through a visionary investment of USD 350,000, laying the groundwork for a profound transformation of Viluxur B2C operation. My multifaceted responsibilities encompassed a myriad of achievements, ranging from curating a captivating website to forging invaluable partnerships with over 120 esteemed Maldivian resorts. Navigating the intricate tapestry of the luxury hospitality space, I sought out and engaged top-notch advertising and public relations agencies within the GCC region. The role also extended to assembling a dynamic team of ten talented individuals, experts in the domains of digital marketing, website development, and content creation.
I orchestrated groundbreaking joint marketing initiatives with illustrious high-end resorts such as Fairmont, Jumeirah, Joali, Conrad, and Amilla Fushi, to name but a few. These strategic collaborations formed the bedrock upon which Opulence by Viluxur flourished, propelling our revenue growth by an astounding 200% from 2018 to 2021. Simultaneously, our brand's allure captivated a discerning international audience across the GCC regions, Americas, RU & CIS, and South East Asia. The digital presence soared, achieving an unprecedented growth rate of 160% across various social media platforms. This meteoric ascent propelled Opulence by Viluxur to the summit of the luxury B2C landscape in the Maldives, solidifying our reputation as an unrivaled purveyor of refined indulgence. In essence, my tenure as Director of Marketing and Communications not only etched Opulence by Viluxur onto the Maldivian luxury travel map but also transformed it into an extraordinary lifestyle destination.
AWARDS & ACCOLADES
WORLD TRAVEL AWARDS
INDIAN OCEAN'S LEADING LUXURY TOUR OPERATOR
INDIAN OCEAN'S LEADING LUXURY TOUR OPERATOR
2017 - 2021
TRIPADVISOR TRAVELLERS CHOICE
2021
2021
