Set on the stunning North Male Atoll, Grand Park Kodhipparu Maldives is the signature luxury property of Park Hotel Group Singapore. As the Marketing and Communications Manager of this idyllic one island one resort with 120 idyllic villas and three restaurants, I orchestrated the meticulously crafted marketing blueprint for the year 2022. My responsibilities encompassed the strategic selection of proficient PR agencies across four distinct regions, collaborating with the corporate team based in Singapore to devise an all-encompassing digital marketing strategy, curating captivating website content, and optimizing partner portals distribution and sales. Overseeing the comprehensive 360-degree marketing and communications endeavour for the resort was an integral part of my role, as I adeptly tailored the core marketing strategies to resonate with the key feeder markets, ensuring optimal efficiency and remarkable success.
