As a seasoned Brand Planning Strategist at Leo Burnett, I mastered cultivating strong client relationships and driving substantial agency revenue. With an impressive track record of increasing key accounts by a remarkable 8%, I am passionate about delivering exceptional results. Through meticulous market visits, extensive research, and captivating strategy presentations, I have consistently provided innovative solutions to complex business problems. For instance, I led a groundbreaking Brand Diagnostic project for SriLankan Airlines, successfully identifying and addressing underlying brand issues as well as launch their brand new website. My expertise extends beyond strategy, as I excel in crafting impactful campaigns that fuel revenue growth for key accounts. With a remarkable 30% year-on-year increase, my campaigns have received prestigious accolades such as Campaign Excellence Awards and Agency of the Year recognition in 2016. A master coordinator, I orchestrate seamless end-to-end 360-degree advertising campaigns, ensuring project timelines are met while surpassing client objectives. This involves harmonizing efforts across various departments, ensuring every aspect of the campaign is executed flawlessly. With a portfolio complete of SriLankan Airlines, Taj Hotels, & Jetwing Hotels my remit in hospitality advertising is rooted with this world-renowned agency of multi-million dollar global brands. Additionally, I have established advantageous media buying rates with renowned international media houses, maximizing the impact of our campaigns. With a refined approach to brand planning strategy, an unwavering commitment to excellence, and an innate ability to generate tangible results, I am dedicated to propelling your brand to new heights.
